I have been to a few Wine Experiences in Spain: Cordoniu, Torres or Gonzales Byass, Freixiet in San Sadurni as well as Henkell in Wiesbaden. They seem to be running quite well in terms of constant demand. I am not so sure about the success of those cellar door sales. But the experience often seemed too slick and inauthentic, almost like a session with virtual reality goggles. This is why on my way to Haro last summer I drove past the enormous Vivanco Museum of Wine Culture in Briones. I just don't need an "experience" when we have Miquel Hudin (an others, of course) from whom to get real insights into the business.
The large "experiences" do have their place, but are truly general in scope and I don't know how staff keep doing them every day. I know at Frog's Leap in Napa they had something like a three rotation so people didn't burn out and it stayed fresh. It shows.
I have been to a few Wine Experiences in Spain: Cordoniu, Torres or Gonzales Byass, Freixiet in San Sadurni as well as Henkell in Wiesbaden. They seem to be running quite well in terms of constant demand. I am not so sure about the success of those cellar door sales. But the experience often seemed too slick and inauthentic, almost like a session with virtual reality goggles. This is why on my way to Haro last summer I drove past the enormous Vivanco Museum of Wine Culture in Briones. I just don't need an "experience" when we have Miquel Hudin (an others, of course) from whom to get real insights into the business.
Many thanks, Ken.
The large "experiences" do have their place, but are truly general in scope and I don't know how staff keep doing them every day. I know at Frog's Leap in Napa they had something like a three rotation so people didn't burn out and it stayed fresh. It shows.